Confetti explodes into the air; a speechless James Arthur has just been crowned the winner of X Factor 2012 but after countless winners of television talent shows does it really matter to people anymore? Having not watched the show this year the only positive result I saw in James’ victory was being now able to wrestle the remote away from the rest of my family on a Saturday night. What I did not realise was that the Together for Short Lives would be benefiting from the profits of James Arthur’s single and as Freshwinds is a member of this charity our work helping children and their families will also be supported.

Syco will be donating 100% of its profits from the sale of each CD single and download to Together for Short Lives, which is expected to be at least £1 for each CD and 20p for each download. With the money going to such a good cause I was happy to buy the song, I was even happier when I listened to the song and really enjoyed it.  James Arthur’s wholehearted single ‘Impossible’ would be worth buying even if it was not making such a difference in helping charities work to support all those who love and care for children with life-limiting conditions and their families.

So to answer my own question, James Arthur winning the X Factor does really matter to people! If you want to support Freshwinds, please buy and enjoy ‘Impossible’.

Buy it here.

https://itunes.apple.com/gb/album/winners-single/id567501281